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Sales of sports nutrition products are expected to surge at a CAGR of around 7.9% and top a valuation of US$ 33.8 Bn by 2031.

Consumers are gripping their subsists on personal choices, making optimistic and vigorous choices based on the knowledge they now have about themselves, thanks to technological advancements. The Quantified Self movement empowers us to create a distinct lifestyle, space, and opportunity to thrive rather than simply survive. Beverages are increasingly being manufactured as something to be designed for each unique individual, reflecting the broader global shift toward tailored goods and services – because each individual is unique not only at the level of personality but also at the level of measurable biophysical difference.

More healthy and nutritional beverages derived from natural sources are included in optimistic selections. Natural beverages (plant or animal-based) are more beneficial to consumers than other beverages such as carbonated drinks and others. Natural and fresh beverages are derived from food-based sources, and, as a result, the body absorbs more nutrients than beverages containing artificial ingredients. Natural beverages have numerous health benefits, including combating obesity, natural cures, healthy lifestyle, and weight control.

Carbonated drinks, on the other hand, are made from artificial chemicals and vitamins that can be harmful to one’s health. As a result of increased public awareness about the health benefits of natural beverages, consumers are gravitating toward natural, non-modified functional ingredient products, which is also shaping the sports nutrition landscape in a big way.

Key Takeaways from Market Study

• The U.S. is estimated to account for more than 85% of the North American market in 2021, due to growing number of health clubs & fitness centres and emergence of online fitness classes.
• China is estimated to account for more than 43% of the East Asian market share in 2021, supported by increased demand for ready-to-drink nutritional beverages.
• The U.K. is a prominent country in the European market with a share of 20% in 2021, mainly due to increased demand for weight management sports nutrition products.
• Animal-derived ingredients are estimated to account for over 50% market share in 2021, due to their high nutritional properties.

 “The sports nutrition market is evolving significantly as a result of new consumer expectations. In terms of product offerings, the market is becoming more segmented, but is also growing. This is why agri-food and nutrition brands that are already aimed at mass-market consumers want to join them in this new territory with a more suitable product offering, which is typically protein-enriched alternatives,” says a lead analyst at Fact.MR.

Flavor Dynamism in Sport Nutrition Products Propelling Market Growth

In the sports nutrition market today, the need for fresh and distinctive flavours is skyrocketing. Customers are more inclined to choose a product with a unique and enhanced flavour when purchasing it. The flavour of the supplement is the most important factor in a consumer’s decision.

Manufacturers of sports nutrition products are concentrating on creating products with innovative, unique, and popular flavour ingredients, as well as providing a diverse choice of flavoured supplements. Flavor is quickly becoming one of the most important characteristics of sports nutrition products.

Competitive Landscape

Top producers of sports nutrition products are focusing on online retail stores. Digitalization of private label brands and rise of global retail chains in emerging markets are driving demand for sports nutrition.

The global sports nutrition industry showcases a very promising growth trajectory owing to growing interest shown by multiple food & beverage companies such as Nestlé, Coca-Cola, Keurig Dr. Pepper, and Ajinomoto. Over the past decade these companies have heavily invested and partnered with several sports nutrition product manufacturers, making them tier-1 companies in the market.

• In January 2020, Keurig Dr. Pepper acquired Limitless Sparkling Water, which is calorie-free and sugar-free drink and contains 35 milligrams of caffeine in a variety of fruit flavors.

Get More Valuable Insights

Fact.MR, in its new offering, provides an unbiased analysis of the sports nutrition presenting historical demand data (2016-2020) and forecast statistics for the period from 2021-2031.

The study divulges compelling insights on sports nutrition based on nature (organic and conventional), ingredient type (animal-derived ingredients, plant-derived ingredients, and blends), form (ready-to-drink, energy & protein bars, powder, and tablets/capsules), function (energizing products, rehydration, pre-workout, recovery, and weight management), flavour (regular and flavoured), and sales channel (B2B and B2C)m across seven major regions of the world.

These insights are based on a report on Sports Nutrition Market by Fact.MR.

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