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For billions of web users relying on Google’s ecosystem and online services, it is necessary to stay updated on its new policies and updates. For webmasters and businesses leveraging Google platforms, it is even more critical. Google has always valued website data strategies, and its new move reflects its keenness to enhance first-party data strategy. It has unveiled two new tools, and the move has made waves in the SEO sector, drawing reactions from those into website SEO analysis.

The new Google tools for first-party data strategy boost

The new tools discussed are a new consent management setup and Tag Diagnostics. The tools are the technology giant’s response to online technological shifts and evolving privacy regulations. They are meant to ease measurement accuracy for online advertisers and consent management.

A look into Tag Diagnostics

Tag Diagnostics is now available for all users. It offers a complete account health view within the UI of Google Tag Manager, Google Analytics, and Google Ads. Notably, these tools are frequently used by SEO analysts. The in-UI feature will alert users of potential issues that could affect the measurement and give them tips on resolving such issues. 

As per the view shared by Google, the newly unveiled Tag Diagnostics will let webmasters keep tabs on website measurement setups. They will be able to fathom problems like:

• Improper website code command ordering
• Requiring a conversion linker tag to link on-site user actions with a d data
• Missing out Google tags on pages or owned websites

This tool is designed to streamline measurement readiness viewing., enabling businesses to develop and use their first-party data with enhanced efficacy. 

The CMP setup solution- an insight

Apart from the Tag Diagnostics, Google has also unwrapped an integrated CMP setup solution. This will help ease consent mode implementation. The consent banner deployment will be easier, too. This integrated CMP setup can be accessed right within the Google tag user interface in Google services like Google Tag Manager, Analytics, and Google Ads.

The new setup brings several notable advantages on board, such as:

• In-product guidelines with tips tweaked for specific setups
• Smooth integration with diverse CMP providers
• Easier banner installation through Google Tag Manager or manual mode

Google has partnered with four CMP providers: Cookiebot by Usercentrics, ConsentManager, Usercentrics, and Iubenda.

With such fully integrated CMPs, users will be able to develop consent banners and deploy consent mode well within the Google tag UI. This helps reduce the time and complications required for such setups. 

After the updates were released for the company’s consent mode API, these tools were unveiled. The new tools build on the foundation. According to reliable sources, Google also plans to add new and useful features to the Tag Diagnostics tool in the future. 

The need for hiring an expert SEO service provider

While businesses will gain from the new and upcoming tools and data and consent management updates, they should seek expert services for managing these updates. 

Hiring versatile SEO analysts and professionals to deploy and tweak such new Google tools would be good. Seeking the services of Seosets.com can be pretty helpful in this regard. 

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