Unlike large enterprises, small businesses and startups do not have the big marketing budgets to invest in high-end strategies. You do not require a big marketing budget to make a strong online presence. There are many inexpensive, smart and affordable strategies to boost your brand visibility and sales without a big budget. Any business can benefit from these cheap ways to promote its brand. This is the cheapest way for small business owners to strengthen brand identity, increase brand awareness and maximize sales. In this blog, we will focus on strategies that utilize creativity and consistency over a big budget.
1. Digital Presence and Content Marketing
Digital presence requires publishing highly engaging content regularly. Search Engine Optimization (SEO) strategies help Google and other search engines find you. This is called attracting organic traffic using relevant keywords and tools. Potential customers are directed to your site. How-to guides, FAQS, and product descriptions can easily locate your products without searching for your business name. Regularly posted content encourages users to engage and get familiar with your brand identity.
By posting good-quality content, you build authority. If you are promoting a clothing brand, then you can use Instagram with high-resolution images. Clothing brands collaborate with influencers by sending them personalized clothing boxes to showcase “WOW” unboxing experiences. Encouraging customers to share their post-purchase experiences. Sharing behind-the-scenes looks, stories, and style tips through engaging reels and fashion blogs can increase your searchability all over the internet.
2. Local Search Optimisation
With the rise of mobile searching, people use their mobiles to find services or businesses near them. Whether you have a physical store or an online shop, it has become essential to get your internet presence optimized for local search. This links to Google Business Profile. With the help of this free tool, you can get your local business listed. You can update your address, working hours, phone numbers, menus and much more. Further, you can encourage your loyal clients to leave you positive reviews, so that GMB can recommend you when someone is searching for a service relevant to your business.
3. Get Listed Online and Showcase Testimonials
Listing your business on online directories and sharing customer reviews will boost your business’s credibility instantly. First and foremost is getting yourself listed on Google Business Profile (GMB). This will help your business find its way easily on Google Search and Maps. This platform gathers your location, contact information and customer reviews. The most interesting fact is that 99% of customers first come to this place to find the local services. Business addresses, service areas, or operating shops, business website, phone numbers, email address, up-to-date photos, a short description of your business, and operating hours. Having a strong and updated GMB will show you at the top of relevant local search results and fetch more traffic to your website.
4. Use Email Campaigns and Referral Programs
You can build an email list from your website visitors. Encourage them through visually appealing posts to sign up for newsletters where they can get special announcements of discounts, sales, and collection launches. Create a tempting referral program that encourages existing customers to get good discounts for referring it to friends and family. Also, give out discounts on their next purchase by compelling them to share their positive reviews and photos with the relevant products.
5. Collaborate and Network Locally
If you are running a clothing brand you can collaborate with other local businesses to promote cross product bundle offers. You can encourage local store owners to sell your products on handsome commissions. Participate in local events and ask customers to try on your clothes. Run a stall at local exhibitions and promote your brand by word of mouth. You can attend trade shows.
6. Gather Customer Reviews
Gathering positive customer reviews is one of the solid and cheapest ways to promote any business. This approach of directly involving customers instantly increases the credibility of your business. Search engines like Google also prefer those business websites on their first page results that have the most positive customer reviews. In other words, star ratings and reviews assist businesses in ranking higher on Google Search and Maps. The best part is that you do not have to pay for ads. New customers will find you organically by following the reviews or finding you on Google Searches. New buyers get social proof. Your existing customers share their reviews on Yelp, Trustpilot or Shopify App Store. These apps include widgets that display both photo and video reviews on your own business site and platforms like TikTok. Further, reviews displayed on your website also increase conversion rates.
7. Paid Facebook ads
Even this will cost you but in the end the results can be rewarding. Facebook ads help you target your target audience by applying a filter of region, demographics or interests. Running paid ads boosts your social media posts and hashtags on a wider scale. Facebook gives you the freedom to create ad campaigns with your most popular organic posts. There are also Facebook lead ads which help you drive people to your email sign-up form and grow your email list.
Lastly yet Importantly
Social media marketing, email campaigns, content marketing, local search optimization, website SEO, co-branding partnerships and Facebook ads are the most affordable ways to expand your online reach. Along with these low cost marketing strategies, creativity and consistency make the marketing more effective. This helps engage your business with your target audience in the most successful way. If you are running an online clothing brand using these marketing strategies along with well designed packaging boxes like tuck top mailer boxes will add a WOW effect in customers’ unboxing experience. With billions of active social media users, the unique packaging solution can help you connect with more potential buyers when they get social proof of your product or service quality. Invest in low-cost online and physical marketing strategies that will promote a deeper brand personality. Lastly yet importantly, we as customers always prefer buying from that business which has highly trusted customers online. And this credibility is difficult to gain from paid advertising.
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