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Ever wonder if brands could do marketing tasks and campaigns for free? Well, that’s what organic marketing does. The marketing concept is often assumed to be anything that costs money, but organic marketing changes this narrative. 

Where many businesses drain their capital on paid practices and strategies, organic marketing works as a reliable and accessible approach that maintains consistent organic traffic for websites without costing any dime. Combining both paid search and organic search accounts for 68% of website traffic, with organic search at 40% and paid search at 28%.

What is Organic Marketing?

Organic marketing is an approach that focuses on generating website traffic with the help of unpaid strategies. It uses organic-based tactics to engage and activate leads toward all the stages of the sales funnel. It uses various organic marketing channels like SEO, Email, and Website.

How to Start Your Organic Marketing Journey

Organic marketing is an excellent strategy for building a brand’s name and digital presence, but only if done correctly. Without the proper planning of creating an organic marketing strategy, one cannot achieve the desired results.

Here are some of the tactics used in organic marketing:

1. Create Valuable Content: Create a wealth of content for target users to be able to attract and nurture leads. Content is the main factor when it comes to forging authenticity and thought leadership. That’s why creating evergreen content is crucial for making a meaningful space among consumers in professional and personal endeavors. 
2. Set Up Your Proper Email Marketing Mechanisms: Billions of users are active on email media. Brands have multiple options to leverage the email platform to their advantage. One can use email channels to reach new leads, create meaningful relations with existing customers, and explore upsell opportunities. Email is also one of the best ways to find new customers. Its strategies and different approaches effectively showcase the brand’s authenticity and keep the customer brand relation strong and thriving.
3. Grow Your Social Media Presence: Social media is a game-changer for e-commerce and B2B businesses, too. Although Business-to-Business (B2B) brands cannot earn direct sales and revenue through social platforms, they can still benefit a lot in terms of brand awareness and recognition. Brands can create a social media presence with zero operational cost and can successfully reach a broader audience. Ecommerce and B2C businesses must develop an organic marketing strategy that follows relevant content and personalized campaigns tailored to audience needs.
4. Build a Meaningful Community With Target Customers:
   Human connections and relationships are some of the most profitable reasons for using organic marketing services. B2b Branding can engage and connect with customers by creating an online community that listens and responds to their queries. Besides that, it makes a trustful net of hubs that brings customers and brands together. This makes the brand a top-of-the-mind entity for consumers and gives marketers a goldmine in terms of getting helpful insights. 
5. Keep All Your Marketing Strategies Aligned:
   Successful organic marketing requires all the current strategies to be aligned together towards a common goal. A goal can be to improve brand awareness or improve the lead generation cycle. Keeping all marketing strategies together ensures informed decisions. It also helps in driving faster results. 

Benefits of Organic Marketing

Some of the reasons why businesses utilize organic marketing are as follows:

• Organic marketing is among the best sources for building trust and credibility among the target industry. It is mainly centered around content creation and delivering evergreen content that addresses customers’ pain points and needs, making a brand a credible source of information. This trust converts prospect relations into long-term customer advocacy.

• Organic SEO gives brands immense options to rank their website pages at their prospect’s search engine results and boost their lead generation rates free of cost. Organic marketing’s cost-effectiveness gives a solid edge over paid marketing efforts, helping brands gain traffic without consistent advertising.

• Organic marketing spreads the good word about websites among search engines and convinces them about their authenticity and expertise related to specific industries or topics. By creating optimized content materials, search engines will acknowledge the brand’s potential and rank them among qualified customers.

Closing Words

With organic marketing, brands have multiple options to reach their target customer base. Channels like SEO, website, email, and social media have enabled brands to create tailored content based on their user preferences and online availability. With organic marketing, brands can earn traffic and can consistently stay relevant in the digital space.

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